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Licensing & Branding

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The mission of East Stroudsburg University of Pennsylvania's (ESU) Licensing program is to protect and promote the ESU brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks.

This site includes information for those who wish to use the ESU marks or become a licensee of ESU. It will detail the functions and policies of ESU's licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using ESU marks.

The licensing program is a resource for all members of the ESU community and the vendors who work with the University and was designed to ensure consistent and appropriate use of ESU's visual identity. Additionally, the program enables ESU to share in the benefits derived from the commercial use of these trademarks.

Please review the University Visual Standards Manual and the Athletics Visual Standards Manual for more specific information regarding use guidelines.

All ESU trademarks are the property of East Stroudsburg University, a member of the Pennsylvania State System of Higher Education.