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Visual Standards

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East Stroudsburg University licensees are encouraged, within the stated guidelines, to be creative in the application of ESU trademarks. All designs are subject to approval by Strategic Marketing Affiliates and East Stroudsburg University prior to production.

The University Visual Standards Manual and Athletics Visual Standards Manual provide the East Stroudsburg University community and commercial designers with a thorough explanation of the visual standards to be used for all printed, electronic, promotional and retail items.

Student organizations and University departments should consult with the Office of University Relations, (570) 422-3534 prior to the start of design projects to determine the goal and concept of each project. All print and web page designs must be reviewed by the Office of University Relations prior to their production to ensure adherence to the University's visual standards.

Licensees should consult with Strategic Marketing Affiliates (317) 829-5690 prior to the start of design projects.

University Visual Standards Manual (PDF document, 5.2MB)
Version 1 (updated 4/2010)

Athletics Visual Standards Manual (PDF document, 2.5MB)
Version 1 (updated 4/2010)

Note: Due to differences in monitor color calibrations and printers, the colors you see in the PDF's below may not appear accurate. Please see the information on East Stroudsburg University identity colors in either guide for specifications.