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University Departments

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University departments may use, with permission from East Stroudsburg University's Office of University Relations, the East Stroudsburg University institution marks and the East Stroudsburg University trademarks designated as "East Stroudsburg Spirit Marks" for:

  • Advertising for the department's services
  • Equipment and supplies
  • Merchandise
  • Signage and
  • Websites

Please review the University Visual Standards Manual for more specific information regarding use guidelines.

The East Stroudsburg University marks may not be altered and all uses must include the department's name/logo prominently. University departments are required to use licensed manufacturers for all products bearing East Stroudsburg University marks.

University departments will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific University department the predominant element of the design.

However, the use of general East Stroudsburg University marks (ESU Logo, Seal, Burgy or other logos found on the art sheet, etc.) or any licensed ESU Athletics' marks, where the University department name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.

Non-Royalty Examples:

  1. A t-shirt design with "East Stroudsburg University Office of University Relations" on the front of the shirt would not be subject to the payment of the royalty fee.
  2. A t-shirt design with "East Stroudsburg University Office of University Relations supports Warrior Football" on the front of the shirt would not be subject to the payment of the royalty fee.

Royalty Examples:

  1. A t-shirt design with only a general East Stroudsburg University mark or any licensed ESU Athletics' mark would be subject to the payment of the royalty fee.
  2. A t-shirt design where the mention of the University department is incidental to a general East Stroudsburg University mark or any licensed ESU Athletics' mark would be subject to the payment of the royalty fee.

Steps for Approval
See the Campus Licensing page for the approval process.

Local Vendors and East Stroudsburg University Licensees
See the Local Vendors and East Stroudsburg University Licensees page for a listing of approved vendors.