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Strategic Marketing Affiliates

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East Stroudsburg University utilizes Strategic Marketing Affiliates (SMA) as its primary licensing agent. Strategic Marketing Affiliates:

  • Facilitates the licensing process for licensees,
  • Executes licensing agreements,
  • Markets the East Stroudsburg University brand to potential manufacturers,
  • Monitors the marketplace for unlicensed use of trademarks,
  • Collects royalties, and
  • Conducts compliance review audits of licensed manufacturers

In order to produce products bearing the marks of East Stroudsburg University, manufacturers and vendors must be a licensee of East Stroudsburg University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.

All licensees are required to remit royalty reports and payments on a quarterly basis to SMA, who collects these payments on behalf of East Stroudsburg University. East Stroudsburg University has established a royalty rate of 8% of the wholesale price of an individual product.

Information on the services SMA provides, including a copy of an application and license agreement, can be found at

Strategic Marketing Affiliates
Beth Monnin
University Services Rep.
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: (317) 669-0808

About Strategic Marketing Affiliates: Founded in 1997, Strategic Marketing Affiliates, Inc. is a full-service licensing agency that has quickly grown to become a leader in the collegiate marketplace. SMA currently represents over 164 universities, colleges, and athletic conference’s nationwide. The Indianapolis (IN) based SMA team combines extensive marketing and licensing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective. For more information on SMA, visit: