Media Communication and Technology

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College of Education

Rosenkrans Hall East

570-422-3763......www.esu.edu/mcom

About the Program

Bachelor of Science in Media Communication and Technology

The Media Communication and Technology Department (MCOM) prepares media generalists in both theory and application of media communication concepts and techniques. Eleven theoretical and hands-on foundation courses in animation, video, television, graphics, audio, photography, web design and media theory are required. Advanced level elective courses offer students specialization in media production or expansion into new and emerging technologies.

Student-run and MCOM faculty-supervised television and photography clubs are available. Students from the Television Club and MCOM are engaged in media productions that support local athletic, non-profits and other agencies. Productions are aired over cable television.

Associate of Applied Science in Media Paraprofessional Program

This two-year technically oriented program is designed for students seeking to develop media production skills. Completion of the program prepares students for entry-level positions in the field of communication. Students may transfer into the four-year bachelor of science degree program.

Internships

The internship experience provides a unique learning experience. The internship experience is in a professional environment where the course work competencies are applied and refined. In planning for an internship, students are advised to discuss career goals, qualifications and potential internships with their academic adviser and department faculty. In most cases, students should have completed basic and advanced courses in the media production area in which they plan to intern.

Is Media Communications and Technology a career path for me?

Career Potential

  • Multimedia producer and/or director
  • Television, video, and motion production
  • Photographer
  • Animation
  • Graphic design and web media production

Career Settings

  • Television and audio studios
  • Animation
  • Photography studios
  • Print publications
  • Multimedia companies
  • Web design and web media companies

More detailed career information is available from the department.

Are you interested in...

  • Audio, video, and high definition television production
  • Animation and graphics
  • Web design and web media publishing
  • Photography

Choose Media Communication and Technology at ESU

  • Student media productions
  • Small class size, professional level software and hardware
  • Close faculty interaction
  • Professional full semester internship experiences

Bachelor of Science in Media Communication and Technology

  • Program Features:

    48 Semester Hours

    • Required core courses: MCOM 105, 110, 140, 160, 210, 230, 255, 315, 375, 440, 495; any three of prescribed advanced MCOM courses; and completion of 6 semester hours of related electives.
    • Co-requisites: CMST 111 or 253; PSY 100; SOC 111, and an advanced writing course.
    • Track I Internship: (12 semester hours) A 2.75 grade average in MCOM courses, no incompletes in MCOM courses, and faculty approval are required before enrolling in an internship. Notice to the academic adviser or intent to apply for internship must be made upon completion of 80 semester hours and before completing 90 semester hours.

    OR

    • Track II: (12 semester hours) A minimum of nine additional hours of 300 or 400 level MCOM courses and three hours of 200 level MCOM courses or related electives.

  • Program Curriculum Plan

    • (Subject to change by the university without notice)

      Freshman Year

      Fall

      MCOM 105: Photography: Camera Techniques

      3

      MCOM 140: Communication Theories and Practices

      3

      MCOM 110: Introduction to Motion Media

      3

      General Education

      3

      General Education

      3

      Subtotal

      15

      Spring

      MCOM 160: Introduction to Multimedia

      3

      MCOM 210: Television: Studio Production

      3

      MCOM 230: Sound Recording and Amplification Techniques

      3

      General Education

      3

      General Education

      3

      Subtotal

      15

      Sophomore Year

      Fall

      MCOM 315: Electronic Field Production

      3

      MCOM 255: Desktop Publishing

      3

      General Education

      3

      General Education

      3

      General Education

      3

      Subtotal

      15

      Spring

      MCOM 375: Imaging Technology

      3

      General Education

      3

      General Education

      3

      General Education

      3

      Elective

      3

      Subtotal

      15

      Junior Year

      Fall

      Advanced MCOM course: 305, 310, 350, 355, 464 or 477

      3

      MCOM 440: Law and Ethics in Media

      3

      General Education

      3

      General Education

      3

      Elective

      3

      Fitness

      1

      Subtotal

      16

      Spring

      Related Elective

      3

      Advanced MCOM courses: 305, 310, 350, 355, 464, or 477

      3

      General Education

      3

      General Education

      1

      Related Elective

      3

      Fitness

      1

      Subtotal

      14

      Senior Year

      Fall

      Advanced MCOM course: 305, 310, 350, 355, 464, or 477

      3

      General Education

      3

      Elective

      4

      MCOM 495: Seminar in Media Communications and Technology

      3

      Advanced Writing Course

      3

      Subtotal

      16

      Spring

      MCOM 486: Field Experience and Internship

      12

      Subtotal

      12

      Total Credits

      120

      For more information, contact the department by calling 570-422-3763 or e-mail Richard Otto at rotto@po-box.esu.edu

      Rosenkrans Hall East 570-422-3763

Media Communication and Technology Minor

  • Program Features:

    18-21 Semester Hours

    This program offers a choice of one of four different tracks: Photography, Graphics, Interactive or Video. Selection of one of these minors is done after consultation with the appropriate faculty adviser in the student's major and/or the chair of the Department of Media Communication and Technology.

Faculty

Media Paraprofessional Program

  • Coordinating Department:

    Media Communication and Technology

    Rosenkrans Hall East

    570-422-3763......www.esu.edu/mcom

    This two-year technically oriented program is designed for students seeking to develop media production skills.

    Completion of the program prepares students for entry-level positions in the field of communication. Students may transfer into the four-year bachelor of science degree program.

Course Descriptions

  • MCOM 001 Information Highway: Coming up to Speed (0)

    • This one-day workshop will focus on the electronic information highway now being developed. The sessions will introduce e-mail, Internet, etc. to the novice user and will offer a diverse mix of computer practice, public policy, and simplified media presentation techniques.

  • MCOM 100 Black and White Photo I (3)

    • Introductory Technique in black and white still photography including camera operation, lens use, darkroom techniques (developing and enlarging), and photography are presented.

  • MCOM 105 Introduction to Digital Photography (3)

    • This course will consist of picture taking, analysis, and technique applications. General topics include how a camera works, lighting, composition and how to take better pictures, how to choose and use digital photographic equipment and related accessories, and how to apply digital techniques to enhance and display images.

  • MCOM 110 Introduction to Motion Media (3)

    • This course presents the common elements of basic motion media production. It includes the study of the theoretical, photographic, mechanical, and electronic methods used in the production of motion media. In addition to studying the various aspects of motion media, students will also produce motion media projects.

  • MCOM 140 Communication Theories and Practices (3)

    • Communication theories, practices, problems, and issues in a variety of settings are examined. This is a foundation survey course for the majors in the Media Communication and Technology program.

  • MCOM 160 Introduction to Multimedia (3)

    • This course introduces basic software and develops skills in message design, graphic design, and interactive web design. The course is a prerequisites for most of the other courses in the department.

  • MCOM 205 Photography: Wildlife and Nature (3)

    • Methods for photographing wildlife and nature are explored. Equipment needs, fieldwork techniques, and special considerations necessary in performing wildlife and nature photography will be emphasized.

  • MCOM 210 Television: Studio Production I (3)

    • Television studio production techniques including directing, lighting, audio, and camera operation are covered with actual practice and application in the TV studio. Students will script and produce a variety of television programs.

  • MCOM 230 Sound Recording (3)

    • This course offers preparation necessary for successful activity in sound recording and reinforcement. It deals with the history of recorded sound, technical principles of microphone usage, console operations, multi-track recording and sound reinforcement in both analog and digital formats. The course includes hands-on experience in recording and editing sound in a variety of productions.

  • MCOM 255 Desktop Publishing (3)

    • This course provides the student with the necessary skills to design and produce layouts that would be used in various print media formats. Topics include: graphic design, publication layout, typography, print media formats, image formats and type specification.

  • MCOM 262 Educational Communications and Technology (3)

    • Techniques in the preparation, selection, and proper use of media for educational communications are presented. Included are the design, preparation, and selection of still photographs, motion pictures, audiotape, videotape, transparencies, and microcomputer software.

  • MCOM 265 Instructional Computing Methods (3)

    • Techniques of using computers in the classroom will be presented. Students will become familiar with software and computer tools used for instructional and classroom administrative tasks. Prerequisite: MCOM 262.

  • MCOM 290 Special Topics (Semester hours arranged)

    • These courses are designed to meet specific needs of groups of students or are offered on a trial basis in order to determine the demand for and value of introducing them as part of the University curriculum.

  • MCOM 305 Intermediate Digital Photography (3)

    • Students will create photographic images in a variety of situations. These photographs will be manipulated using computer technology to create images that can be used in various media formats. Prerequisites: MCOM 105 and 160.

  • MCOM 310 Television: Studio Production II (3)

    • Studio production techniques beyond those presented in Television: Studio Production I including electronic special effects, computer graphics and the directing of programs to be broadcast from a television studio are covered. Prerequisite: MCOM 210.

  • MCOM 315 Electronic Field Production (3)

    • This course is designed for the acquisition of practical experience in electronic field production and post-production editing. Advanced skills in field directing, lighting and audio work will be developed. Students will effectively produce, direct and edit a variety of field based media programs. Prerequisites: MCOM 105 and 110.

  • MCOM 318 New Media Technologies (3)

    • This course introduces students to new media development including interactive media, games, television, and the on-line world. The rapidity of change in media product development in photography, graphics, television audio/video and evolving regulatory communications policy will be discussed. The work for this class includes reading articles, analyzing existing systems, designing innovative interfaces, and class field trips. Prerequisite: MCOM 140.

  • MCOM 350 Media Graphics and Design (3)

    • This is an advanced level course which expands upon the concepts presented in Desktop Publishing. This course concentrates on producing layouts to be used in various media formats. Classroom demonstrations are presented, and students gain hands-on experience through work on assigned projects. Prerequisite: MCOM 255.

  • MCOM 355 Electronic Publishing (3)

    • Students will learn the basics of producing electronic publications which can be used for various media including the Internet. Assignments will give students hands-on experience in designing and producing Web pages. Topics include: Web page design, anatomy of the Internet, proper use of type and graphics in electronic publishing, creating links and integration of various media into electronic publications. Prerequisite: MCOM 255.

  • MCOM 375 Imaging Technology (3)

    • This course offers advanced use of image design and production for education, marketing, business, and training. Extensive work will be on the use of the microcomputer as a tool in image creation. Animation, 3D effects, and overlay techniques will be introduced. Prerequisite: MCOM 160, 255.

  • MCOM 410 Advanced Digital Production (3)

    • This course is designed to teach direction, camera operation, production, sound, lighting and other components for digital and high definition (HD) production. Webstreaming and multi-media convergence applications will be studied and utilized in projects. Prerequisite: MCOM 210 and 315 or permission of instructor.

  • MCOM 440 Law and Ethics in Media (3)

    • This course offers an examination of the role of ethics and legal issues in the field of professional media. Students will study how society's ethical heritage provides a basis for guidance in ethical decision-making. Prerequisite: MCOM 140 and junior class standing.

  • MCOM 464 Media Communication and Technology Projects (Semester hours arranged)

    • Students are provided with the opportunity to work on an in-depth project which presents experiences in planning, implementation, and follow-up activities. Projects are done with a cooperating faculty member. Prerequisite: 90 credit hours.

  • MCOM 475 Educational Software for Computers (3)

    • Techniques for designing and developing educational courseware for computers are presented. Author language systems and interactive instructional system software will be examined. Students will also learn to develop materials which combine computer and video technologies (interactive video). Prerequisites: MCOM 262, 470.

  • MCOM 477 Interactive Media (3)

    • This course is designed to introduce the student to the technology of interactive media. Special emphasis is placed on the various applications for interactive media. Students will gain practical experience in creating interactive media programs. Prerequisite: MCOM 160, 375.

  • MCOM 478 Introduction to Interactive 3D (3)

    • This course is designed to introduce students to technology for interactive 3D. Students will create interactive, virtual worlds by utilizing 3D modeling techniques and interaction design principles. A mix of theory and hands-on experiences provides students with opportunities to create small games, visualizations and training applications. Prerequisite: MCOM 160, 375.

  • MCOM 485 Independent Study (Semester hours arranged)

    • Directed research and study on an individual basis.

  • MCOM 486 Field Experiences and Internship (Semester hours arranged)

    • The internship experience is to provide professional supervision in an on-the-job situation to apply skills learned in the university classroom. Enrollment requires the completion of 90 semester hours, a 2.75 cumulative point average in the major, no incompletes in the major, and departmental approval.

  • MCOM 488 Professional Practicum (2)

    • Students are provided with insights into professional experiences and job requirements through an examination of the activities of the internship. This course must be taken concurrently or the semester immediately following MCOM 486. Prerequisites: Senior class standing; approval of instructor.

  • MCOM 495 Seminar in Media Communications and Technology (3)

    • Seniors will engage in discussion and research on current media, communications and technology literature, theory, applications, and how to read and analyze research designs, methods, and assessments. Field experiences such as conferences, workshops, and interactive experiences with practitioners will be provided. Required for all Media, Communication and Technology majors prior to internship or degree completion. Prerequisite: MCOM 140, 440.