Business Management

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College of Business and Management

The Faculty of Business Management

Department of Business Management

208 Smith Street

570-422-3251......www.esu.edu/cbm

"What Can I Do with a Major in Business Management?"

As companies strive to compete in a global market, they look for employees who are knowledgeable in current business practices and who can effectively evaluate the current competitive environment and meet customer needs. Businesses want employees with strong communication skills who are good at analyzing and solving problems and thinking critically.

A Business Management degree can provide those skills, and earning this degree can increase your job opportunities and salary potential. The study of business management provides a broad education in business management practices and can be pursued on its own or combined with a more specialized area of study such as Finance, Accounting, or Marketing.

The Department of Business Management

The Department of Business Management offers courses that will introduce you to a variety of careers in the field of business. The Bachelor of Science degree in Business Management offers the benefits of small class sizes, modern teaching classrooms, and personal advising by faculty.

East Stroudsburg University has offered the Bachelor of Science degree in Business Management since 1986. The department maintains full-time academically-qualified faculty and part-time professionally-qualified faculty to teach in the program. There are more than 500 Business Management majors in the department. The department graduates almost 200 students per year who go on to successful professional careers in business.

The degree program in Business Management is designed to offer professional training at the baccalaureate level that can lead to a career in business or further graduate education.

About the Program

The purpose of the Business Management program is to provide students with the knowledge, training, and skills development they will need to pursue a successful career in business management. As a Business Management major, you choose the area of specialization that you would like to pursue. The areas of specialization are: Accounting, Finance, General Management, and Marketing. When you complete the course of study, you will receive a Bachelor of Science in Business Management. You also have the option of earning a Management minor or an Economics and Management Interdisciplinary minor.

If your goal is to become a professional manager who is not only a trained decision-maker, but also understands the complex relationships that exist between the manager, the organization, and society at large, then please contact the department for more information.

Are you interested in...

  • Effectively and efficiently managing people, methods, materials, equipment, and money to meet customer needs
  • Individual and organizational success
  • Leadership
  • Effective communication
  • Critical thinking and analyzing and solving problems
  • Team work

Choose Business Management at ESU

  • Small class size
  • Modern teaching classrooms
  • Qualified, experienced faculty
  • Personal advising by faculty
  • Four specializations: Management, Finance, Accounting and Marketing

Is Business Management a career path for me?

Career Potential

  • Accountant, CPA, Auditor
  • Marketing, Advertising, Sales
  • Financial and Investment Manager
  • Operations and Manufacturing Manager
  • Small Business Manager, Entrepreneur
  • General or human resource manager

Career Settings

  • Small, medium, large private companies
  • Local, state and federal government
  • Nonprofit organizations
  • Accounting and auditing firms
  • Consulting firms
  • Marketing, advertising, retailing firms
  • Financial firms, banks, insurance companies

More detailed career information is available from the department.

Bachelor of Science in Business Management

  • Program Features:

    45 Semester Hours

    • Required major courses: MGT 200, 204, 211, 212, 225, 250, 301, 352, 355, 452.
    • Concentration courses: Fifteen semester hours from one of the following areas:
    • Corequisite courses: ECON 111, 112; MATH 110, 130 or advisor approved substitutes; ENGL 205; CMST 111; CPSC 100; PSY 100.
    • Other requirements:
    • University requirements in the Undergraduate Catalog.
    • Majors must complete as least five Business Management (MGT) courses at East Stroudsburg University.
    • Majors must attain a major QPA of 2.5 or better in all Management (MGT) courses taken at East Stroudsburg University.
    • Incoming students are admitted as Pre-Business Management majors. In order to be admitted to the Business Management degree program and be permitted to take upper level (300/400) Business Management courses, Pre-Business Management students must satisfy the following entrance-to-major requirements:
      1. Complete the following eight required entrance-to-major general education courses: ECON 111, 112, MATH 110, 130 or adviser-approved substitutes, ENGL 205, CMST 111, CPSC 100, PSY 100;
      2. Complete the following four entrance-to-major core business management courses: MGT 211, 212, 225, 250;
      3. Complete a minimum of 45 total semester hours with a cumulative QPA of 2.25.
    • Transfer students must meet the above requirements. If they do not, they are admitted into the pre-business management program.

  • Program Curriculum Plan

    • Suggested Program Curriculum Plan

      (Subject to change by the University without notice)

      Freshman Year

      Fall

      ECON 111: Principles of Macroeconomics

      3

      CMST 111: Speech Communication

      3

      Social Science General Education

      3

      MATH 110 General Statistics/130:Applied Algebraic Methods

      3

      CPSC 100: PC's and Their Uses

      3

      Subtotal

      15

      Spring

      ENGL 090/103: English Composition

      3

      ECON 112: Principles of Microeconomics

      3

      PSY 100: General Psychology

      3

      MATH 110: General Statistics/130 Applied Algebraic Methods

      3

      Natural Science General Education

      3

      Subtotal

      15

      Sophomore Year

      Fall

      MGT 211: Financial Accounting Fundamentals

      3

      MGT 225: Business Law

      3

      Fine Art General Education (1)

      3

      Fine Art General Education (2)

      3

      Social Science General Education Elective (2)

      3

      Fitness

      1

      Subtotal

      16

      Spring

      MGT 212: Managerial and Cost Accounting Fundamentals

      3

      MGT 250: Quantitative Business Analysis I

      3

      ENGL 205: Workplace Writing

      3

      Fine Art General Education (3)

      3

      Social Science General Education (3)

      3

      Fitness

      1

      Subtotal

      16

      Junior Year

      Fall

      MGT 200: Principles of Management

      3

      MGT 204: Principles of Marketing

      3

      MGT 301: Financial Management

      3

      Fine Art General Education (4)

      3

      Free Elective - Level 300/400

      3

      Subtotal

      15

      Spring

      MGT 301:Financial Management I

      3

      MGT 352: Human Resource Management

      3

      MGT 355: Business Ethics

      3

      Concentration Course 1

      3

      General Education Elective

      3

      Subtotal

      15

      Senior Year

      Fall

      Concentration Course 2

      3

      Concentration Course 3

      3

      Elective

      3

      Elective

      3

      Elective

      3

      Subtotal

      15

      Spring

      MGT 452: Organizational Strategy

      3

      Concentration Course 4

      3

      Concentration Course 5

      3

      Elective

      3

      Elective

      1

      Subtotal

      13

      Total Credits

      120

      For more information, contact the department by calling 570-422-3251 or visit www.esu.edu/emgt.

      For assistance or special accommodations, call 570-422-3954.

Business Management Minor

    • Required courses: MGT 200, 204, 211, three electives (at least two must be 300-400 level).

Economics and Management Interdisciplinary Minor

    • Required courses: Four Economics courses including ECON 111, 112 and any two additional ECON courses. Three Management courses including MGT 200 and any two additional MGT courses. A minimum of three courses (9 credits) of the minor’s total of seven courses must be 300 or 400 level.
    • Additional requirements: At least four of the seven required courses for the minor must be completed at ESU. This minor is NOT available to Economics or Management majors.

Business Management Student Organizations

  • Student in Free Enterprise (SIFE)

    SIFE is a global nonprofit organization active in more than 40 countries. SIFE is funded by financial contributions from corporations, entrepreneurs, foundations, government agencies and individuals. Working in partnership with business and higher education, SIFE establishes student teams on university campuses. These teams are led by faculty advisers and they are challenged to develop community outreach projects relevant to SIFE’s five educational topics: Market Economics 100, Success Skills, Entrepreneurship, Financial Literacy, and Business Ethics.

    American Marketing Association (AMA)

    The AMA is the world’s largest and most comprehensive association of marketers. Whether you are preparing for a career in marketing or just exploring the field, the AMA is the information and networking source. Involvement in the American Marketing Association Collegiate Chapter (AMACC) will provide you with relevant industry experience and skills that will increase your value in today’s competitive environment. The chapter engages in service projects of benefit to the university and community, and hosts social activities and events for its members.

Internships

  • Pursuing an internship while you are in college provides you with a great opportunity to gain valuable business work experience in your area of specialization. Many students receive job offers from their internship experience. Internships can be paid or unpaid and are available for credit or non-credit. Internships are not a requirement for graduating with a Bachelor of Science in Business Management degree, but are highly recommended.

    If there is a specific area where you would like to intern, a Career Services adviser will work with you to find a match. If you wish to take an internship for credit, all you need to do is set up an internship agreement with a faculty member.

Faculty

Course Descriptions

  • MGT 200 Principles of Management (3:3:0)

    • This course is a survey of basic management theory and practice. The basic management processes of planning, organizing, leading, and controlling are presented. Systems theory is used to understand the challenges of managing organizations in environments that are subject to rapid and unpredictable change. Aptitudes and skills essential to managerial effectiveness are also considered. Concepts and skills are applied in case studies of real and fictitious organizations.

  • MGT 201 Decision Science I (3:3:0)

    • This course introduces students to the ways in which decision tools are used in business, economics, and management. Emphasis is placed on application areas and analyzing results. Numerous examples of practical decision-making techniques (in business and economic models) will be presented. Prerequisite: MATH 130.

  • MGT 204 Principles of Marketing (3:3:0)

    • Marketing is studied as the management process of identifying and satisfying individual and organizational product wants and needs. The traditional marketing problems of product planning, pricing, promotion and distribution are considered. Problems and cases are utilized to illustrate and reinforce basic concepts. Prerequisite: MGT 200.

  • MGT 211 Financial Accounting Fundamentals (3:3:0)

    • Financial accounting provides information about a firm’s economic performance (revenues, expenses, income, cash flow) and condition (assets, liabilities, equity) to external constituencies such as creditors and investors. The fundamentals of how to measure, communicate, and utilize financial accounting information are covered.

  • MGT 212 Managerial and Cost Accounting Fundamentals (3:3:0)

    • Managerial and Cost accounting provide decision-relevant information to internal managers of a firm which is useful in planning and controlling operations. Basic techniques and issues of cost measurement, cost behavior, budgeting, quality conformity, segment analysis, and information relevancy are covered in the context of evaluating, and improving the firm’s efficiency and effectiveness. Prerequisites: MGT 200 and 211.

  • MGT 225 Business Law I (3:3:0)

    • An introductory, yet comprehensive, survey of the fundamental topics in business law is presented to provide an understanding of the law and the ways in which it and the courts affect business activity.

  • MGT 250 Quantitative Business Analysis I (3:3:0)

    • This is an introduction to business data analysis and applications. Students will be exposed to economic data sources and techniques used for managerial decision-making. Managerial applications will include market research, sampling theory and quality control. Prerequisites: MGT 201 or MATH 110.

  • MGT 301 Financial Management I (3:3:0)

    • This course is a survey of financial management concepts and practices including financial statement analysis, cash flow analysis, the impact of federal tax rules, time value of money, interest rates, debt and equity financing, financial risks and the cost of capital. Prerequisites: MGT 211, MATH 130.

  • MGT 307: Financial Management II (3:3:0)

    • This course completes the basic survey of financial management begun in MGT 306 (Financial Management I). The primary topics are cash flow and risk analysis for long-term (capital) investing decisions, capital structure, dividend policy, working capital, and an introduction to the advanced topics of planning / forecasting, derivatives, multinational operations, preferred stock, leasing, warrants, convertible securities, and mergers / acquisitions. Prerequisites: MGT 200 and 306.

  • MGT 315 Entrepreneurial Finance (3:3:0)

    • This course is a survey of the analytical perspectives and tools required by entrepreneurs for successful financial management. It presents a life-cycle approach to successful financial management in the startup, survival, rapid-growth, and maturity stages. Techniques of funding acquisition, cash planning and management, venture diagnosis, performance appraisal, valuation, turnaround, and harvesting are presented. Pre-requisites: MGT 301, MGT 211, MATH 130.

  • MGT 319 International Financial Management (3:3:0)

    • This course will focus on the expanded opportunities and risks afforded by international investing and financing. Primary topics include the management of international economic, transaction, and translation exposure, management of international banking, equity, and debt instruments, and selecting and managing direct foreign investments, foreign taxes, and transfer pricing. Pre-requisites: MGT 211, MATH 130, MGT 200, MGT 301 and MGT 340, not open to pre-business students.

  • MGT 323 Organizational Theory (3:3:0)

    • A detailed, comprehensive analysis of organizations is presented at an intermediate level. Organizational linkage systems provide the framework in which the internal environment and organizational dynamics are studied. Topics covered include organizational goals, structure, design, size, complexity, culture, conflict, change, control, power, technology, and strategic planning. Emphasis is placed on understanding why organizations function as they do and how they should be designed and managed to achieve maximum effectiveness. Prerequisite: MGT 200.

  • MGT 331 Intermediate Financial Accounting I (3:3:0)

    • In-depth study of the Financial Accounting Standards Board body of principles of accounting recognition and measurement used to prepare financial statements for external reporting. Topics include: FASB conceptual framework, financial statement structure and content, time-value of money, current assets, non-current assets, and current liabilities. Prerequisites: MGT 211 and 212.

  • MGT 332 Intermediate Financial Accounting II (3:3:0)

    • A continuation of the in-depth study of the Financial Accounting Standards Board body of principles of recognition and measurement for external reporting begun in MGT 331. Topics include: long-term liabilities, stockholders’ equity, earnings-per-share, investments, income taxes, pensions, leases, cash flows, financial statement analysis, and disclosure requirements. Prerequisites: MGT 211, 212, and 331.

  • MGT 333 Intermediate Managerial and Cost Accounting (3:3:0)

    • An in-depth study of the analytical perspectives and tools of managerial/cost accounting with the objective of equipping the accountant to assist managers to improve organizational efficiency and effectiveness. Topics include: cost accounting systems, tools for planning and control, cost information for decision making, cost allocation, quality and JIT, capital budgeting and management control systems. Prerequisites: MGT 211, 212.

  • MGT 335 Tax Accounting I (3:3:0)

    • This course presents a comprehensive examination of the federal income tax regulations that apply to individuals. Topics include: tax research, planning, compliance, deductions, property sales, non-taxable exchanges, shelters, credits, and computations. Prerequisites: MGT 200, 211 and 212.

  • MGT 336 Tax Accounting II (3:3:0)

    • This course presents a comprehensive examination of the federal tax regulations that apply to corporations, partnerships, estates, and trusts. Topics include: acquisitions, reorganizations, consolidations, closely-held corporations, S-Corporations, liquidating and non-liquidating distributions, retirement plans, social security taxes, and gift taxes. Prerequisites: MGT 211, 212, 335.

  • MGT 340 Investment Management (3:3:0)

    • This course will focus on the determinants and components of investment strategy including risk and return, the operations of securities markets, characteristics of alternative investments including stocks, bonds, and mutual funds, valuation techniques, and options.

  • MGT 342 Investment Analysis (3:3:0)

    • A detailed analysis of investment instruments is presented in the context of portfolio theory. Risk and return analyses, a security markets operation, and valuation models are reviewed. Emphasis is placed on asset pricing and investment strategies. Topics covered include equity and fixed-income securities, financial commodities futures, stock nd index options, institutional operations, and international investment opportunities. Prerequisite: MGT 200 or 306.

  • MGT 350 Quantitative Business Analysis II (3:3:0)

    • This is an intermediate course in business and economic data analysis. It is a formal introduction to research methods and techniques used in managerial and financial forecasting. Students will be introduced to basic time series analysis, decision analysis and regression. Prerequisite: MGT 250.

  • MGT 351 Operations Management (3:3:0)

    • The primary focus of this course is to introduce how operations are carried out in real business today. The focus will be on the production/operations processes, the value chain, total quality management, resource planning and inventory control systems, facility planning and supply chain management. Students will be exposed to a wide variety of concepts, tools and applications that help them prepare for a career in business. Prerequisite: MGT 200; MGT 201 or MATH 130.

  • MGT 352 Human Resource Management (3:3:0)

    • The course is a survey of basic human resource management theory and practice. The processes of human resource recruitment, training, development, motivation, performance evaluation, and compensation are studied in contexts of the applicable theories and concepts of human behavior, ethics and fairness, and legal requirements. Prerequisite: MGT 200.

  • MGT 353 Small Business Management (3:3:0)

    • A comprehensive survey of the challenges that confront the managers of small businesses is presented on an introductory level. Topics covered include the characteristics of small business, starting a small business, organizing the enterprise, marketing; production and operations management, and administrative and financial controls. Problem areas — e.g., financial planning, product strategies, pricing, credit policies, inventory control and capital budgeting — are emphasized via a case study approach. Prerequisites: MGT 200 and 204.

  • MGT 354 Retail Management (3:3:0)

    • The structure, strategy, and changing environment of retail management are presented in a comprehensive survey. The topics analyzed include retail institutions, site location, merchandise planning, customer communications, and retail pricing. Emphasis is placed on case studies. Prerequisites: MGT 200 and 204.

  • MGT 355 Business Ethics (3:3:0)

    • Managers will confront ethical issues in their organizational careers. This course seeks to prepare managers to incorporate an ethical dimension into their decision-making by recognizing and accommodating the legitimate claims of multiple organizational stakeholders (owners, employees, customers, suppliers, competitors, regulators, the ecological environment, and society). Concepts and models of ethical decision-making will be covered. Typical ethical issues encountered in organizational life and case examples of ethical and unethical behavior will be examined. Prerequisite: MGT 200.

  • MGT 359 Labor History and Industrial Relations (3:3:0)

    • This course examines the roles of labor and management in industrial relations with special references to labor history, wage rate determination, collective bargaining and government intervention into labor relations. The implications of the changing structure of the American economy are analyzed. Prerequisites: ECON 111 or 112 and any one of HIST 141, 142, 143, 144.

  • MGT 362 Globalization and International Management (3:3:0)

    • Economic, political, and technological forces are acting together to create a new system called globalization. This course will examine the forces of globalization and the new system they have created. After a brief survey of the economics of international trade and finance, the course will focus on the challenges of global management including understanding political, economic and cultural differences and adapting the organizational systems and strategies of research, product development, supply, manufacturing, marketing, finance, and human resource management to a global business environment. Prerequisites: MGT 200 and ECON 112.

  • MGT 363 Entrepreneurship and New Venture Creation (3:3:0)

    • This course presents a comprehensive overview of the concepts and practices of entrepreneurship/new venture creation. Topics include the characteristics of successful entrepreneurs, opportunity recognition and assessment, acquisition of human and financial resources, legal considerations, marketing strategies, intellectual property, and exit strategies. Instruction methods include lecture, case studies, guest entrepreneur speakers, and student team creation and defense of a comprehensive business plan for a entrepreneurial venture. Prerequisites: MGT 204 and MGT 211.

  • MGT 370 Consumer Behavior (3:3:0)

    • This course examines how individual and group behavior impact consumer choices in the marketplace. The individual processes of perception, learning, personality, attitudes, motivation, and decision-making are examined. The group influences of family, social class, culture, and subculture are also examined for their impact on consumer behavior. Prerequisites: MGT 200, 204, ECON 112 and PSY 100.

  • MGT 371 Advertising Management (3:3:0)

    • A comprehensive survey of the principles of advertising is combined with advertising practices to introduce students to the functions that advertising performs in selling activities. Advertisers, advertising agencies, consumer behavior, and market research are analyzed in terms of their relationships to advertising media, market segmentation, and advertising strategies. While emphasis is placed on creative advertising and advertising testing, special types of advertising are also covered. Prerequisites: MGT 200 and 204.

  • MGT 375 Innovation and New Product Development (3:3:0)

    • The primary focus in this course is the process of innovation and new product development. Topics include adoptions of innovation and technology, creativity and brainstorming, new product adoption models, and the market research necessary for progressively developing, introducing and continuous improvement of products. Prerequisites: MGT 370; MGT 250 or MATH 110; ECON 111, ECON 112.

  • MGT 430 Internal/Operational Auditing (3:3:0)

    • Internal auditors act as agents of continuous organizational improvement through their analysis of information system integrity and reliability, resource security and productivity, policy compliance, and operational efficiency and effectiveness. This course is a comprehensive survey of Institute of Internal Auditor standards, procedures and practices for this important value-added activity. Prerequisites: MGT 200, 211 and 212.

  • MGT 431 External/Financial Auditing (3:3:0)

    • Independent external auditors (CPAs) examine evidence regarding a firm’s transactions and condition and report their conclusions about the fairness of the firm’s financial reporting. This course is a comprehensive survey of American Institute of CPA auditing standards, procedures, and reports. Prerequisites: MGT 211, 212, 331, 332. May be taken concurrently with MGT 332.

  • MGT 435 Advanced Accounting (3:3:0)

    • This course provides an analytical overview of the accounting problems associated with mergers, acquisitions, and the preparation and interpretation of financial reports with respect to the resultant combined corporate entities, translation of foreign financial statements, and governmental fund and not-for-profit accounting. International perspectives and ethical issues are integrated throughout. Pre-requisite(s): MGT 331 and MGT 332.

  • MGT 451 Management Science I (3:3:0)

    • This is an intermediate course in Management Science. It is a survey of analytical techniques used by modern management to formulate and solve problems. Some of the topics covered are Linear and Integer Programming, Transportation Models, Inventory Theory, and Game Theory. Prerequisites: MGT 200 or MATH 110, 130.

  • MGT 452 Organizational Strategy (3:3:0)

    • This course presents the tools and techniques of organizational strategic planning, including internal organizational analysis of strengths and weaknesses and external scanning of the stakeholders and trends in the environment that the organization inhabits. Students will practice strategic analysis and the formulation of appropriate strategies through comprehensive real organization and/or simulation cases in this capstone course that integrates all the functional areas of management. The course concludes with a consideration of strategy implementation issues and techniques. Prerequisites: MGT 200, 204, 211, 225 and 306.

  • MGT 453 Organizational Leadership (3:3:0)

    • This course presents traditional (trait and behavioral theories) and contemporary (contingency, participative, charismatic, transformational) models of leadership. The course considers the sources and uses of power and influence as well as the phenomenon of leader emergence. The course includes leadership skills assessment and training exercises. Cases of effective and ineffective leadership will be utilized extensively throughout the course. Prerequisite: MGT 200 and PSY 100.

  • MGT 454 Organizational Behavior (3:3:0)

    • This course examines the individual and group behaviors that impact organizational performance. Individual processes and attributes such as perception, learning, personality, emotional intelligence, ethics, motivation, and stress are examined in organizational settings. Team processes such as communications, decision-making, power, conflict, and negotiation are also considered. The course concludes with a consideration of the organization-wide processes of learning, change, and structural design. Prerequisite: EMGT 200 and PSY 100.

  • MGT 470 Marketing Research (3:3:0)

    • The marketing research alternatives of reliance upon existing secondary data sources (publications, databases) versus development of primary sources (surveys, observations, and experiments) is considered. Data analysis techniques including hypothesis testing, association testing, correlation and regression, discriminant, canonical, factor, and cluster analysis are presented. The course concludes with the traditional, contemporary, and emerging applications of marketing research. Prerequisites: MGT 204, 370, and MATH 110.

  • MGT 471 Marketing Management and Strategy (3:3:0)

    • This is a capstone course in Marketing that examines the role of the Marketing Manager. The development of an appropriate marketing strategy is given extensive consideration. The implementation of a marketing strategy and the general and specific management issues involved in the marketing function are covered. Exercises, problems, and cases will be used extensively in this integrative course where all the important aspects of marketing come together. Prerequisites: MGT 204 and 370.

  • MGT 485 Independent Study (Semester hours arranged)

    • Independent study is an in-depth directed research into subject matter which is not covered in courses listed in the current catalog. It is open to an advanced student (90 credits) who discusses the research topic with an adviser before contacting the professor who will serve as the instructor. At least five (5) hours of student-professor conference time are required for each credit undertaken. Prerequisites: 90 credits and approval of the adviser, instructor, department chair and dean.

  • MGT 486 Field Experience and Internship (semester hours arranged)

    • Internships provide qualified students with an opportunity to apply theoretical and techniques learned in the classroom to practical problems found in the work environment. Students can also use an internship experience to test a career aspiration under controlled conditions. Prerequisites: 2.5 GPA and 60 credit hours including ECON 111, 112, 312, and MGT 211, 212, 215, and 230.