ESU Workshop "Leveraging Social Network Technology to Enhance Business Marketing" to be Offered at No Cost

The East Stroudsburg University Division of Research and Economic Development is sponsoring an entrepreneur interactive workshop called Leveraging Social Network Technology to Enhance Business Marketing, on November 21, from 8:00 a.m. to 12:00 p.m. in the Warren E. ’55 and Sandra Hoeffner Science and Technology Center, Room 145. This workshop is targeted to businesses but is also open to the general public at no cost.

The workshop will be presented by ESU Professor of Computer Science, Dr. Robert Marmelstein. With over twenty two years experience in research and development, systems integration, and software acquisition, Dr. Marmelstein is also an entrepreneur and the CEO of Situational Awareness Systems, LLC.

Topics to be covered in the workshop include: Learning how to use social networks to better understand and serve your customers; Exploring strategies that companies and entrepreneurs are using to leverage the power of social networks; and, Simple, but effective techniques for growing your business using social networks.

This workshop is funded by a grant from the Pennsylvania State System of Higher Education. To register, please visit www.esu.edu/red or call Miguel Barbosa, director of workforce development at ( 570) 422-7920. For assistance or special accommodations, please call (570)422-7920.