Author of "Web Marketing for Dummies" To Lead Free Workshop on Website Marketing At ESU, November 5

Jan Zimmerman, author of "Web Marketing for Dummies," will present a workshop titled "Marketing Your Business in a Cyber World," on Thursday, November 5, from 1:00 to 4:00 p.m. in Lower Dansbury Commons at East Stroudsburg University. The event, organized and sponsored by ESU’s Entrepreneurial Leadership Center and others, is targeted to businesses but is also open to the general public at no cost.

Ms. Zimmerman will cover web marketing techniques with website owners and other interested participants. Among the topics to be covered are:

• Learning how to drive visitors to your website
• Mastering techniques to keep your site updated
• Building a public presence and domain name recognition off-line
• Using video to attract attention

A book signing will follow the workshop. Copies of "Web Marketing for Dummies" will be available for purchase in advance, and following the workshop, at the university bookstore.

The deadline to register for this workshop is Monday, November 2. Space is limited. Those interested may register online at www.cybermarketingevents.com or contact Sharone Glasco, Entrepreneurial Leadership Center Coordinator, at sglasco@po-box.esu.edu, or by calling 570-422.7995. According to Glasco, a second seminar date for

this presentation by Ms. Zimmerman has been added and will take place on Friday, November 6, 2009 at Green Leaf Production Studio located at 225 Porter Street, College Hill, Easton, PA 18335. Those interested in registering for the November 6 seminar may do so using the website mentioned above, or by contacting Dennis Jeter, president, A Sound Strategy, Inc., at 570-422-7741.

The event is being co-sponsored by: Alliance Media Group; A Sound Strategy, Inc.; Green Leaf Productions, Inc.; Watermelon Mountain Web Marketing; ESU’s division of Research and Economic Development; and, members of the Technology Alliance of the Poconos (TAP). TAP exists to enable the advancement of technological growth through the unification of resources within the greater Pocono Region. The primary goal is to focus on current and future technology assets in the region and become a resource for individuals interested in all aspects of business technology. In addition to TAP, sponsors for this event are Alliance Media Group, A Sound Strategy Inc., Green Leaf Productions Inc., Watermelon Mountain Web Marketing, and East Stroudsburg University’s Research and Economic Development division.