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Position Description

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East Stroudsburg University of Pennsylvania (ESU) invites applications and nominations for the position of Vice President, Enrollment Management.

University Overview

Located in northeastern Pennsylvania, the university is one of the 14 institutions in the Pennsylvania State System of Higher Education. Within two hours of New York City and Philadelphia, the university’s 66 buildings are located on approximately 258 acres.

ESU serves more than 6,355 undergraduates and 588 graduate students from 19 states and 22 countries. Students are provided a broad variety of activities and programs to assist them in participating in the ESU community and in developing their skills and knowledge of leadership, wellness, service and diversity. Over 100 organizations, activities and teams are available, including choices such as athletics, fine arts, community service, recreation, academic honoraries, student government, and publications.

The University faculty totals approximately 335 and there are approximately 495 management and non-instructional staff members. Faculty members are representative of many and varied institutions of higher education in both the United States and abroad. Ninety-one percent of the University's full-time permanent instructional faculty members hold the highest degree possible in their academic fields. The faculty and coaches are represented by APSCUF, the collective bargaining association for the faculty for all 14 members of the Pennsylvania State System of Higher Education (PASSHE.) Approximately 405 staff are represented by AFSCME, SCUPA, SPFPA and OPEIU. Information on the Collective Bargaining Agreements can be found at: Collective Bargaining Agreements.

ESU is comprised of five academic colleges - Arts and Sciences, Education, Business and Management, Health Sciences and Graduate. The University offers 56 undergraduate degree programs, one associate degree program, and 24 master’s degree programs as well as a doctoral program in Educational Leadership and Administration in partnership with Indiana University of Pennsylvania. For more information on the academic programs: University Colleges.

In 2010, ESU adopted a strategic plan that serves as a guide for the University while at the same time being flexible enough to capture new challenges and opportunities in serving students and the Commonwealth of Pennsylvania. The detailed plans can be found at: Strategic Plans.

Recent Highlights

  • East Stroudsburg University welcomed a new president this year, Dr. Marcia Welsh, former Provost and Vice President of Academic Affairs and interim President at Towson University. Dr. Welsh is ESU’s 13th president and first female president. Dr. Welsh is committed to working with the campus community to revitalize various initiatives and in advancing the mission of the University and strengthening the value of an ESU degree. Her highest priority is to ensure the students continue to have access to academic excellence in the classrooms and laboratories as well as the best possible life experiences, on and off-campus.
  • ESU brought two suite style buildings online with a combined bed capacity of 969 and 330,670 sq. ft. It is planned to continue moving forward with another 170,000 sq. ft. building, similar to the ones recently completed, with a bed capacity of 495. This is to be followed by a fourth building of similar description in the next five years.
  • ESU has recently acquired a five year leased space in historic Bethlehem (approximately 35 miles southwest of East Stroudsburg) in order to target an urban population of adult degree seekers. Along with the possibility for conference services, the 10,000 square foot facility offers accelerated undergraduate degree completion programs and graduate programs. Current undergraduate program offerings include Public Health, Computer Security and Hotel, Restaurant, and Tourism Management with graduate programs in Reading and Athletic Training.
  • ESU is currently in the design phase for its Keystone Center, which will be the University's largest building at approximately 270,000 square feet. The Center will house various areas including the library and computer center as well as student services.
  • ESU spearheaded an expanded Marine Science Consortium Center to include a partnership with NASA’s new Wallop Island Flight Facility that opened in 2010. ESU is a lead MSC member among seven sister PASSHE universities.
  • The Northeast Wildlife DNA Laboratory, an affiliate of ESU, provides students with an opportunity to combine field and laboratory research and internship opportunities.
  • The Research and Economic Development division provides clear benefits to the ESU community and the region. ESU has been identified as a "best practice" model in community and economic development regionally and by the Pennsylvania State System of Higher Education. The University operates an award-winning Business Accelerator program that is creating high-tech jobs while University sponsored programs and research have generated over $14 million in grant funding over the past five years.
  • ESU has established a bi-lateral agreement with Shenyang Normal University in China to formalize an exchange program. ESU is also working with Shanghai Normal University on various exchange programs.


East Stroudsburg University’s location in the heart of the scenic Pocono region provides students with convenient access to the Delaware Water Gap National Recreation Area, including the Delaware River; pristine streams, ponds, and lakes; historic venues; family attractions for all seasons; as well as easy access to New York City and Philadelphia.

Visitors to the region can also enjoy outdoor activities such as skiing at premier ski areas, rafting on the Delaware and hiking the Poconos. Quaint local shops and antique stores and great entertainment at regional theaters and concert venues are also close by.

The East Stroudsburg University Foundation

Working with the Foundation Board of 18 members, and the Alumni Board of 30 members, the East Stroudsburg University Foundation is an independent affiliate of the University with the sole mission of soliciting, receiving and administering gifts and donations that promote the growth, progress and general welfare of ESU and its students. With a staff of 21, core areas within the Foundation include the ESU Annual Fund, Major Gifts, Planned Giving, Corporate and Community Relations, Stewardship, and Alumni Engagement.

In 2011, the Foundation, alongside the University, celebrated the completion of Today’s Dream, Tomorrow’s Reality, the Comprehensive Campaign for East Stroudsburg University of Pennsylvania. Support skyrocketed past a goal of $15 million with contributions surpassing the $20 million mark in the eight-year campaign. The effort saw the completion of the spectacular Warren E. ’55 and Sandra Hoeffner Science and Technology Center, a bolstered Annual Fund, increased endowments and improvements to arts and athletics programs and facilities.

Vice President, Enrollment Management

The Vice President for Enrollment Management serves as the chief enrollment officer with principal responsibility for developing, articulating and implementing a comprehensive strategic enrollment management plan focused on retention, recruitment and admissions consistent with the university's strategic goals and direction. Core University operations reporting to the Vice President include Technology and Enterprise Systems, Admissions Office, and Student Enrollment Services to include Financial Aid, Student Accounts and Student Records.

Duties and Responsibilities (including, but not limited to):

  • Provide counsel on enrollment programs to the President and serve as an active member of the President’s Council, working collaboratively to set direction and establish priorities for the University’s future.
  • Provide leadership in shaping strategic enrollment goals, including goals for diversity, net revenue, academic profile, and approaches to student financial assistance, and create and execute an enrollment plan to achieve those goals.
  • Create specific total enrollment and net revenue goals in addition to profile and demographic targets to assist in the establishment of goals committed to provide a college education that is affordably priced and supported with carefully managed student assistance program, as well as the creation and successful execution of a recruitment, admission, and assistance plan.
  • Create and execute complete strategic enrollment, recruitment and retention plans including tactical review, evaluation and selection, staff and supervisory structure, support by and use of technology, communications flows and message development and pricing and financial aid policy.
  • Lead and actively manage staff in the execution of goals by creating a supportive and collaborative environment for success and professional development.
  • Engage faculty and staff, senior leadership, athletic staff, alumni, and students in the recruitment process via appropriate and productive methods.
  • Provide data informed decisions for allocating staff and financial resources to achieve enrollment goals.
  • Collaborate with various University departments, including the University Relations department to strengthen the marketing activities of the enrollment division (print, electronic, and social media) and to ensure consistency of brand, timeliness of campaigns, and the creation and dissemination of clear and compelling message and the Office of Academic & Institutional Effectiveness in the evaluation, analysis and reporting of data related to enrollment management programs and initiatives for the purpose of developing recruitment and retention strategies.
  • Knowledge of best practices for the recruiting of transfer students.


The University seeks a candidate with the ability to interact and coordinate with members of the Provost’s Leadership Team, Student Life, University Relations and Athletics and is expected to develop and enhance valuable partnerships with external constituents. Candidates should be innovative, forward thinking, collaborative and a highly experienced enrollment professional.

  • Master's degree is required. Preference will be given to candidates with a doctorate.
  • At least five years of experience in a senior administrative and leadership position in enrollment management or related field.

Knowledge, Skills and Abilities:

  • Knowledge of recruitment, marketing, admissions, financial assistance, advisement and retention policies, principles and practices.
  • Knowledge and ability to lead organizational structure, workflow and operating protocols.
  • Knowledge and skill in using qualitative and quantitative data to drive effective program development, marketing, recruitment, admission and student retention.
  • Possession of high professional standards and a personal code of ethics characterized by honesty, integrity, openness and fairness.
  • Strong leadership and administrative skills managing operational aspects of the enrollment management program including, but not limited to: strategic planning, personnel, budget and fiscal management, web-based technology enhancement, and continuous improvement assessment of the unit’s operations in all areas.
  • Strong analytical critical thinking, project management, problem recognition and resolution skills adept at setting and attaining key strategic goals.
  • Effective interpersonal written and verbal communication skills, with proven ability to foster collaborative efforts and partnership building with internal and external constituencies within a diverse community.
  • Strong analytical and problem solving skills, including the ability to identify, consult and resolve issues that impact institutional needs and priorities and experience in using data to make sound decisions and foster improvement.
  • Skill as a visionary and innovative leader, seeking innovation as well as the ability to review and evaluate the results of that innovation.
  • Ability to work within and commitment to a system of shared governance.
  • Ability to commit to inclusive excellence.
  • Ability to work evenings and week-ends as appropriate.
  • Ability to oversee a staff of 52 in the offices of Admission (14) and Enrollment Services (38).

The search process is underway and will continue until the position is filled. For best consideration, please submit materials before July 31, 2013 to guarantee consideration. Please visit: Only online applications accepted.